FG Launches ‘Hire from Nigeria’ Campaign To Take Nigerian Talent Global
Nigeria is looking beyond the export of goods and commodities, with the Federal Government turning its growing pool of skilled professionals into a new economic asset through the ‘Hire from Nigeria’ campaign.
Launched in Abuja on Monday, the initiative seeks to connect Nigerian professionals, service providers and businesses with international employers and markets, allowing Nigerians to work for global clients without necessarily leaving the country.
Minister of Information and National Orientation, Mohammed Idris, said the campaign was part of efforts to place Nigeria’s human capital at the centre of the country’s engagement with the global economy.
According to him, Nigeria’s youthful population, expanding digital capabilities and growing professional workforce give the country a strong base to compete in the global market for skills and digitally delivered services.
“A young Nigerian does not have to leave the country to participate in the global economy,” Idris said, stressing that access to the right skills, infrastructure, professional standards and international markets could allow Nigerians to live and earn at home while serving clients worldwide.
The campaign brings together the Ministries of Industry, Trade and Investment and Education, the National Talent Export Programme (NATEP), iDICE and private-sector partners.
Education Minister, Dr Maruf Tunji Alausa, said the government was strengthening the talent pipeline through curriculum reforms, technical and vocational education and digital skills training to ensure Nigerians are trained and certified for international opportunities.
Industry, Trade and Investment Minister, Dr Jumoke Oduwole, described the initiative as more than a publicity drive, saying it was designed to turn Nigeria’s demographic strength into jobs, exports and investment.
She said the campaign would be taken to the global stage at the 81st United Nations General Assembly with a clear message that employing Nigerian talent is a commercial decision based on capability, innovation and value.
Senior Special Assistant on Strategic Communications and NATEP, Olajumoke Dan-Okayi, identified discoverability, trust and global access as key barriers facing Nigerian professionals.
The campaign is expected to support the Federal Government’s target of creating one million export-linked jobs, while strengthening Nigeria’s position as a global source of skilled talent and digitally delivered services.
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